Best HubSpot Alternatives 2026
Discover the best HubSpot alternatives for 2026. Compare Salesforce, Pipedrive, Brevo, ActiveCampaign and Folk on CRM features, pricing and scalability.
At MG Software we recommend Pipedrive for sales-focused teams and Brevo for marketing-driven businesses. For complex enterprise needs we integrate Salesforce with custom dashboards.
Why do people look for alternatives to HubSpot is an all-in-one CRM platform with marketing automation, sales pipeline management, customer service and CMS. It offers a free CRM tier but becomes expensive when scaling to professional features.?
HubSpot gets expensive quickly with growth: the Professional tier costs €800+/month and the mandatory onboarding fee is high. Many teams use only a fraction of the features and pay for modules they don't need.
Best alternatives
Salesforce
The world's largest CRM platform with extensive customisation, AppExchange marketplace and enterprise-grade automation.
Pros
- +Most comprehensive CRM with unlimited customisation
- +Huge ecosystem of 5,000+ apps via AppExchange
- +Scalable from SMB to enterprise on the same foundation
Cons
- -Complex setup often requires a certified consultant
- -Total costs are higher than HubSpot including implementation
Pipedrive
Sales-first CRM with a visual pipeline interface, built by salespeople for salespeople with a focus on deal management.
Pros
- +Intuitive visual pipeline that sales teams understand immediately
- +Significantly cheaper than HubSpot Sales Hub
- +Excellent mobile app for salespeople on the go
Cons
- -Limited marketing automation compared to HubSpot
- -Less suitable reporting for complex organisations
Brevo
All-in-one marketing platform with email, SMS, WhatsApp, CRM and marketing automation at affordable prices.
Pros
- +Very affordable with unlimited contacts on all plans
- +Multi-channel marketing with email, SMS and WhatsApp
- +Built-in transactional email API for developers
Cons
- -CRM features are less deep than specialised CRMs
- -Interface can be overwhelming due to the broad feature set
ActiveCampaign
Marketing automation and CRM platform with advanced email automation, lead scoring and sales pipeline management.
Pros
- +Most advanced email automation with a visual workflow builder
- +Strong in lead scoring and predictive sending
- +Good balance between features and price
Cons
- -No free tier available (HubSpot has free CRM)
- -CMS and customer service features are missing
Folk
Modern, lightweight CRM designed for relationship management with a spreadsheet-like interface and extensive integrations.
Pros
- +Extremely intuitive spreadsheet-like interface
- +Automatic contact enrichment from LinkedIn and email
- +Quick to set up without complex configuration
Cons
- -Less suitable for large sales teams with complex pipelines
- -Limited reporting and forecast features
What to consider when switching?
- Determine which HubSpot modules you actually use (CRM, marketing, sales, service)
- Compare total costs including the number of users and contacts
- Evaluate whether marketing automation or sales pipeline management is your priority
- Assess data migration capabilities and available export formats
Which alternative does MG Software recommend?
At MG Software we recommend Pipedrive for sales-focused teams and Brevo for marketing-driven businesses. For complex enterprise needs we integrate Salesforce with custom dashboards.
Frequently asked questions
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