Best Mailchimp Alternatives 2026
Discover the best Mailchimp alternatives for 2026. Compare Brevo, ConvertKit, Resend, Loops and Buttondown on email features, pricing and deliverability.
At MG Software we use Resend for transactional emails and Brevo for marketing campaigns. For SaaS clients we implement Loops for event-driven lifecycle emails.
Why do people look for alternatives to Mailchimp is one of the most well-known email marketing platforms with newsletter tools, marketing automation, landing pages and basic CRM features. It offers a free plan for small lists.?
Mailchimp has become significantly more expensive after the Intuit acquisition. Prices rise quickly with growing lists, the free tier is increasingly limited and deliverability is not always optimal due to shared IP address policies.
Best alternatives
Brevo
All-in-one marketing platform with unlimited contacts, email, SMS and WhatsApp marketing at affordable pricing.
Pros
- +Unlimited contacts on all plans (Mailchimp charges per contact)
- +Multi-channel with email, SMS and WhatsApp in one platform
- +Transactional email API included at no extra cost
Cons
- -Email templates are less polished than Mailchimp
- -Daily email limit on the free plan (300/day)
ConvertKit
Email marketing platform specifically designed for creators with powerful automation, tagging and landing pages.
Pros
- +Powerful tag-based segmentation for targeted campaigns
- +Visual automation builder designed for creator workflows
- +Built-in landing pages and forms without extra tools
Cons
- -More expensive per subscriber than Brevo at large list sizes
- -Limited template options for visually rich newsletters
Resend
Developer-first email API with a focus on deliverability, React Email templates and a modern developer experience.
Pros
- +Excellent deliverability with dedicated IP options
- +React Email for programmatic template development
- +Simple API with excellent documentation
Cons
- -No visual drag-and-drop email editor
- -Better suited as an API than a full marketing tool
Loops
Modern email marketing tool designed for SaaS companies with event-driven automation and a sleek interface.
Pros
- +Specifically designed for SaaS onboarding and lifecycle emails
- +Event-driven automation based on user actions
- +Clean, modern interface without legacy baggage
Cons
- -Relatively new platform with less proven track record
- -Less suitable for traditional B2C newsletters
Buttondown
Minimalist newsletter tool for writers with Markdown support, RSS import and a focus on simplicity.
Pros
- +Extremely simple interface perfect for writers
- +Markdown support for technical newsletters
- +Affordable pricing based on subscribers
Cons
- -No marketing automation or advanced segmentation
- -Limited template options for visually rich emails
What to consider when switching?
- Compare costs based on your list size and sending frequency
- Evaluate whether you need visual drag-and-drop editors or code-based templates
- Determine whether you want multi-channel marketing (SMS, WhatsApp) alongside email
- Assess the deliverability reputation and dedicated IP availability
Which alternative does MG Software recommend?
At MG Software we use Resend for transactional emails and Brevo for marketing campaigns. For SaaS clients we implement Loops for event-driven lifecycle emails.
Frequently asked questions
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