Software for the Media Industry

The media industry is transforming at a rapid pace. Publishers, broadcasters, and digital media platforms must produce content faster, distribute across an ever-growing number of channels, and find new revenue models as traditional advertising income comes under pressure. Custom software enables media companies to streamline content workflows, deliver personalised experiences to their audiences, and maximise advertising revenue with data-driven technology.

Pain points

• Slow and complex content workflows with too many manual steps between creation and publication
• Difficult multi-channel content distribution (web, app, social, print) from a single source
• Declining ad revenue due to ad blockers and lack of first-party data strategies
• Outdated CMS platforms that are not flexible enough for modern digital experiences
• Limited audience analytics making personalisation and engagement fall behind competitors

Our solutions

• Headless CMS architecture for multi-channel publishing from a single content source to web, app, and social
• Custom streaming and video platforms with DRM protection, adaptive bitrate, and built-in analytics
• Ad optimisation platforms with programmatic integrations, yield management, and first-party data
• Real-time audience analytics and personalisation engines that recommend content based on reading behaviour

Benefits

• Up to 50% faster time-to-publish through streamlined content workflows and automation
• Higher advertising revenue through better targeting with first-party data and yield optimisation
• Greater audience reach through seamless multi-channel distribution from a single platform
• Increased user engagement through personalised content recommendations

Technologies