Why We Started MG Software
From developers who saw businesses struggle with bad software to a development agency that builds what you actually need. Our story.
Jordan Munk3 Feb 2026 · 6 min read
Introduction
Before MG Software existed, we were developers working for different companies. We built software for large enterprises with massive budgets. But we noticed something that kept bothering us.
Small and medium businesses were stuck. They could not afford the agencies that charge six figures for a project. They ended up with either no software at all, or a cheap solution that created more problems than it solved.
The Problem We Saw Every Day
A logistics company tracking everything in Excel. A marketing agency billing clients from memory. A construction firm losing projects because quotes took too long.
These were ordinary businesses run by smart people who knew exactly what they needed. They just could not find anyone to build it at a reasonable price.
Building What Businesses Actually Need
We started MG Software with a simple idea: build high-quality software for businesses at honest prices. No fluff, no unnecessary features, no buzzword-driven development.
We are developers who talk to business owners, not sales people who outsource the work. When you work with us, you work directly with the people writing the code.
What Makes Us Different
We use the latest technology, including TypeScript and modern frameworks, to work efficiently, which keeps our prices fair. AI tools help us write code faster. Modern frameworks let us build robust applications without reinventing the wheel.
We do not disappear for three months and then deliver something you did not ask for. We show progress weekly. You give feedback. We adjust.
Who We Help
Our clients are typically small to medium businesses with 5-100 employees. They are successful in what they do but held back by manual processes or tools that do not fit. See our features page for what we can build, or try the project calculator for a quick cost estimate.
What they all have in common: they needed something that off-the-shelf tools could not provide, and they found a partner in us.
How the Company Evolved After the First Year
Our first projects were deliberately small: a quotation tool for a contractor in the Haarlem region, a planning board for a small logistics team, an integration between a webshop and a bookkeeping package. Small projects taught us fast what clients actually value: predictable communication, working software every week, and no surprises on the invoice. Those early clients are still with us today, and most of our growth since then has come from their referrals rather than from advertising.
The work itself has shifted as well. Where we started with mostly single tools, the majority of our projects now are complete platforms: client portals, planning systems and management dashboards that replace a patchwork of spreadsheets and SaaS subscriptions. Integrations grew into a specialty of their own, connecting accounting packages, payment providers and CRMs. And since 2025, nearly every project includes an AI component, from document processing to smart scheduling. Geographically we broadened too: from mostly Haarlem and its surroundings to clients across the Netherlands, whom we largely serve remotely with an on-site kickoff. Browse our solutions overview to see what those projects look like in practice.
Three Lessons We Learned the Hard Way
First: the analysis phase determines the project. Early on we sometimes started building too quickly, because a client was enthusiastic and honestly, so were we. Every one of those projects needed rework halfway through. Now we never write code before we have mapped the process, the data and the exceptions together with the client, and projects run noticeably smoother because of it. That analysis phase typically takes one to two weeks and delivers a realistic cost indication alongside the plan.
Second: honest advice wins in the long run. We have told prospects that an off-the-shelf tool was good enough for their situation, and walked away from the deal. Several of them came back a year later with a bigger project and full trust. Third: a small team is a feature, not a limitation. Because the people you talk to are the people who build, decisions take hours instead of weeks. If you are considering having an app developed, that direct line is worth more than any project methodology.
Conclusion
MG Software exists because we believe every business deserves software that works. Not just the ones with enterprise budgets. One example of what we build: Refront, our own AI-powered workflow platform.
If you feel held back by your current tools, we would love to have a conversation. No commitment, no sales pitch.
Jordan Munk
Co-Founder
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