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What is Static Site Generation? - Explanation & Meaning

Learn what Static Site Generation (SSG) is, how pages are generated at build time with Astro and Next.js, and why SSG is the fastest way to serve websites.

Definition

Static Site Generation (SSG) is a method where all pages of a website are generated as static HTML files during the build process, then served lightning-fast via a CDN.

Technical explanation

With SSG, pages are rendered during the build phase by a static site generator that fetches data, processes templates, and generates an HTML file for each route. This happens once, not on every user request. Frameworks like Next.js provide getStaticProps and generateStaticParams to fetch data and define dynamic routes at build time. Astro optimizes further by shipping zero JavaScript to the client by default and only hydrating interactive islands. Incremental Static Regeneration (ISR) in Next.js allows individual pages to be regenerated after deployment with a configurable revalidation interval, keeping content fresh without full rebuilds. The generated files are uploaded to a CDN that distributes them globally with cache headers for maximum speed. Build-time data can come from APIs, databases, CMS systems, Markdown files, or any other data source. The separation between build-time and runtime provides inherent security: there is no server that can be attacked. Modern SSG tools also support on-demand revalidation via webhooks, so content changes go live within seconds.

How MG Software applies this

MG Software uses SSG with Next.js and Astro for marketing websites, documentation portals, and knowledge bases. We generate hundreds of pages during the build that are served via Vercel's edge network. With ISR and on-demand revalidation, we ensure content is always current without sacrificing speed.

Practical examples

  • A corporate website with hundreds of pages statically generated during each deployment and loaded via Cloudflare CDN within 50ms regardless of the visitor's location.
  • A technical documentation site built with Astro that converts Markdown files from a Git repository into a complete, searchable documentation portal without any client-side JavaScript.
  • A blog with thousands of articles served via ISR, where popular pages are revalidated every five minutes and new articles are generated on-demand upon publication.

Related terms

jamstackserver side renderingheadless cmsnextjsweb performance

Further reading

What is Jamstack?What is Server-Side Rendering?What is a headless CMS?

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Frequently asked questions

With Static Site Generation (SSG), pages are generated once during the build and served as static files. With Server-Side Rendering (SSR), each page is generated on the server on every request. SSG is faster and cheaper to host, but content is only current after a rebuild or revalidation. SSR always shows the most recent data but requires a running server.
With Incremental Static Regeneration (ISR), pages can be revalidated in the background after a configurable time interval. On-demand revalidation via webhooks makes it possible to regenerate pages immediately when content changes in a CMS. This combines the speed of static pages with the freshness of dynamically generated content.
Astro is excellent for content-driven sites thanks to its zero-JavaScript default policy and island architecture. Next.js offers flexibility by combining SSG, SSR, and ISR in one framework. Eleventy is a lightweight alternative for simple sites. The choice depends on the project complexity and desired level of interactivity.

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