Plausible vs Umami: Privacy-Friendly Analytics Comparison
Compare Plausible and Umami on privacy, self-hosting, features, and pricing. Discover which cookieless analytics platform best fits your website.
Plausible and Umami are both excellent privacy-friendly alternatives to Google Analytics. Plausible offers a more polished managed experience with extra features like revenue tracking. Umami is completely free when self-hosted and offers more flexibility via its API. For managed convenience choose Plausible; for maximum control and cost savings choose Umami.
Plausible
A lightweight, privacy-friendly web analytics platform that uses no cookies. Plausible is open source, GDPR-compliant by design, and offers a minimalist dashboard with essential metrics.
Umami
An open-source web analytics platform focused on simplicity and privacy. Umami is self-hostable, uses no cookies, and provides real-time statistics with a clean, intuitive interface.
What are the key differences between Plausible and Umami?
| Feature | Plausible | Umami |
|---|---|---|
| Self-hosting | Self-hostable; also available as managed cloud service | Fully self-hostable via Docker; cloud version available |
| Script size | <1 KB JavaScript snippet | ~2 KB JavaScript snippet |
| Custom events | Goals and custom events with revenue tracking | Custom events with properties and event data |
| API | Stats API for data export and integrations | Comprehensive REST API for all data and management |
| Multi-site | Multiple sites on one account; per-site pricing on cloud | Unlimited sites when self-hosted; team features built-in |
What is the verdict on Plausible vs Umami?
Plausible and Umami are both excellent privacy-friendly alternatives to Google Analytics. Plausible offers a more polished managed experience with extra features like revenue tracking. Umami is completely free when self-hosted and offers more flexibility via its API. For managed convenience choose Plausible; for maximum control and cost savings choose Umami.
Which option does MG Software recommend?
At MG Software, we deploy Umami self-hosted for clients wanting full control over their analytics data without monthly costs. We recommend Plausible Cloud for clients who prefer a hassle-free managed solution with excellent EU hosting and GDPR compliance.
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