E-commerce Feature Examples - Powerful Features for Online Stores
Increase conversion by 23% with proven e-commerce features. Real examples of 3D product configurators, one-page checkout, and B2B ordering portals with ERP sync.
Successful e-commerce platforms distinguish themselves through smart features that improve user experience and increase conversions. Discover which features make the difference, from advanced product configurators to optimised checkout flows.
Dynamic product configurator for furniture manufacturer
A furniture manufacturer had a 3D product configurator built allowing customers to assemble their furniture online. Colour, material, dimensions, and accessories are visualised in real time with instant price calculation.
- 3D visualisation with real-time rendering of configurations
- Dynamic price calculation based on selected options
- Saved configurations shareable via unique URL
One-page checkout with smart address autocompletion
A fashion web shop optimised their checkout process into a single page with smart address completion, saved payment methods, and guest checkout functionality. The conversion rate increased by 23% after implementation.
- Single-step checkout with address autocomplete via Google Places API
- Multiple payment methods including PayPal, Klarna, and credit card
- Guest checkout option without mandatory account creation
B2B ordering portal with customer-specific pricing
A wholesale company launched a B2B ordering portal with customer-specific tiered pricing, bulk discounts, and automated reordering. Buyers can now order 24/7 with real-time stock visibility and delivery tracking.
- Customer-specific pricing and volume discounts per product group
- Automated reordering based on consumption patterns
- ERP integration for real-time stock and delivery status
Key takeaways
- An optimised checkout can increase conversion rates by 15-30% by reducing friction in the ordering process.
- Dynamic product configurations increase customer engagement and reduce return rates as customers see exactly what they order.
- B2B e-commerce requires specific features like customer-specific pricing, bulk ordering, and ERP integration.
How MG Software can help
MG Software builds custom e-commerce solutions that go beyond standard web shops. We develop features (from product configurators to B2B ordering portals) that increase your conversions and automate operational processes.
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