What is User Experience? - Explanation & Meaning
Learn what User Experience (UX) is, how UX design, usability, user research, and information architecture contribute to better conversion and customer satisfaction.
Definition
User Experience (UX) encompasses all aspects of a user's interaction with a product, service, or system, aiming to provide a meaningful, efficient, and enjoyable experience.
Technical explanation
UX design is a multidisciplinary field combining user research, interaction design, information architecture, visual design, and usability testing. The process begins with user research: interviews, surveys, persona development, and journey mapping to identify needs and pain points. Information architecture structures content and navigation logically through card sorting and tree testing. Wireframes and prototypes are iteratively developed and tested via usability sessions where real users perform tasks while researchers observe. Heuristic evaluation according to Nielsen's ten usability principles offers a quick quality check. Quantitative UX metrics such as Task Success Rate, Time on Task, System Usability Scale (SUS), and Net Promoter Score (NPS) make UX measurable. Microinteractions—subtle animations and feedback on user actions—reinforce the feeling of directness and control. Cognitive load theory influences how much information and how many choices are presented simultaneously. Accessibility is an integral part of UX: a product that is not accessible by definition offers a poor experience for some users.
How MG Software applies this
MG Software places UX at the center of every project. We start with user research and prototyping in Figma, test designs with real users, and iterate based on data. Our developers work closely with UX designers to ensure the implementation perfectly reflects the design intent.
Practical examples
- A fintech app that discovers through user research that customers struggle with the onboarding process, then reduces the number of steps from seven to three, raising the completion rate from 45% to 82%.
- An e-learning platform that discovers through A/B testing that adding a progress bar to courses increases completion rate by 28%, as users experience a sense of progress.
- A healthcare portal that reorganizes its navigation structure through card sorting and tree testing, enabling patients to find the right information three times faster.
Related terms
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