Akupanel / 123akupanel2024 - heden
Akupanel.nl & 123akupanel.nl - Acoustic wall panels
About this project
Two related PrestaShop stores for acoustic wall cladding and adjacent ranges: the premium Akupanel.nl brand (including Akupanel, Akuvilt, Akutone, sample kit) and 123akupanel.nl as a sharp-priced channel for akupanels, tiles, end trims, and wall décor. Both combine rich product storytelling with full checkout, customer accounts, and clear payment and shipping messaging.
View live →Our role
- E-commerce setup & thema’s
- Catalogus- en categorie-architectuur
- Content- en landingspagina’s
- Koppelingen tussen merk- en prijs-kanaal
Technologies
PrestaShopPHPMySQLJavaScriptSmartyCSS
The challenge
The client needed to serve multiple product lines and audiences, from architects and project developers to consumers, without a cluttered storefront. Acoustic panels are a visual product: customers want to see materials in an interior context before buying. Additionally, two separate domains (Akupanel.nl as a premium brand and 123akupanel.nl as a sharp-priced channel) had to serve the same product family with their own positioning, pricing strategy, and tone of voice. The challenge was to let premium visual storytelling (interior shots, sliders, comparisons) coexist with hard commerce needs: stock, pricing, cart, and multi-category navigation across two domains.
Our solution
We set up both stores with clear primary navigation per product line (akupanels, akuvilt, akutone, tiles, end trims, wall décor), rich landing content that delivers SEO value and persuades visitors, and product grids with badges, filters, and sorting. Each product page shows lifestyle photography, technical specifications, and availability. Cross-links between the brand channel and the value channel support conversion: visitors see instalment options, sample kits as a low-barrier entry point, and accessory suggestions as upsell. The structure is built so new product categories can be added without disrupting existing navigation.
Results
Two complementary storefronts within the same product family
Strong visual merchandising with carousels and lifestyle photography
Expandable catalogue across multiple categories and accessories
Clear trust and service signals (e.g. delivery, returns, Hoogeveen contact details)
Key features
Multi-range catalogue
Dedicated navigation for panels, tiles, trims, wall décor, and sample kits, with consistent product cards and upsell blocks.
Two domains, one offering
Akupanel.nl for premium positioning and 123akupanel.nl as a sharp-priced channel, with mutually reinforcing content and cross-links.
Conversion & trust
Review/trust widgets, clear USP bars, payment and shipping information, and a full checkout experience.
Gallery
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