Bloemenwinkel.nl - Webshop development

About this project
Webshop in Prestashop with integrations for Exact Online, MyParcel and various e-commerce platforms.
View live →Our role
- Webshop Development
- System Integration
- Automation
- e-Commerce Optimization
- Platform Connections
Technologies
The challenge
Bloemenwinkel.nl is a nationwide online flower shop delivering fresh bouquets and arrangements across the Netherlands. The existing webshop ran on PrestaShop but was not connected to the accounting package (Exact Online) or the shipping software (MyParcel). Orders were manually retyped, invoices created separately, and shipping labels printed one by one. With growing order volumes — especially around peak moments like Valentine's Day and Mother's Day — this process was no longer sustainable.
Our solution
We fully optimised the PrestaShop webshop and added custom integrations. The Exact Online connection automates the entire accounting workflow: orders, invoices, and credit notes are synchronised automatically. The MyParcel integration automatically generates shipping labels with track-and-trace as soon as an order is processed. We also built connections to various e-commerce platforms for marketplace sales. The webshop was optimised for conversion with improved product pages, faster load times, and a streamlined checkout process.
Results
Fully automated accounting through Exact Online integration
Automatic shipping label and track-and-trace generation via MyParcel
Multi-platform sales through connections with external marketplaces
Optimised checkout process for higher conversion
3 years of reliable continued development including peak periods
Key features
Exact Online Integration
Automatic synchronisation of orders, invoices, and credit notes between the webshop and Exact Online accounting.
MyParcel Shipping Automation
One click on 'process' automatically generates the correct shipping label, track-and-trace code, and delivery notification to the customer.
Marketplace Connections
Product catalogue and inventory are automatically synchronised with external sales platforms for multi-channel e-commerce.
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