About this project
A Dutch e-commerce store for wood, bamboo, and aluminium blinds: a broad catalogue, clear categories by material and slat width, search, account, and cart. The site supports made-to-measure configuration (width/height, placement, options) and pairs inspirational room-based content with a conversion-focused product journey.
The challenge
Jalozi wanted a premium look suited to home and living, without visitors getting lost in a large matrix of variants (material, colour, slat width, sizing). At the same time, the store had to communicate that blinds are custom work: every order has unique dimensions, mounting options, and placement guidelines. Customers need to measure themselves, make the right choices on the product page, and trust delivery and service. Without that trust, they drop off on such a high-consideration purchase. The existing webshop lacked that guidance and had a generic appearance that didn't match the premium segment.
The approach
We built the webshop from the ground up around clear collections (smooth wood, rustic, bamboo, aluminium) with catalogue filtering and sorting. Product pages blend strong imagery with a step-by-step configurator: width, height, placement, ladder tape, and colour, including live price calculation. Supporting content pages for measuring, installation, and service remove doubts and reduce support load. The checkout is optimised for conversion with clear USP bars, trust signals, and a smooth flow from cart to payment.
Outcome
- Clear navigation across a large, variant-heavy catalogue
- Made-to-measure flow with explicit sizing and option choices on the product page
- Educational support (e.g. measuring/installation) alongside pure commerce
- Strong brand presence with high-quality product photography and storytelling
What is in it
Catalogue & search
Structured categories, filters (such as slat width), and search so customers quickly find the right blind.
Custom sizing on the product page
Configurable dimensions and options with clear validation and pricing, suited to custom window and door sizes.
Service & trust
Content around measuring and installation, clear USPs, and account/cart for a complete B2C experience.
Images
Need a system like this?
In a one-hour conversation you know whether it is a portal, an integration or a rebuild. No sales deck. An honest yes or no.