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Salesforce API Integration | Custom CRM Connectivity

Connect Salesforce to your portal, warehouse or backend: leads, opportunities, custom objects and events via REST and streaming APIs.

Salesforce API integration

What is Salesforce?

Salesforce is an enterprise CRM with mature REST, Bulk and Streaming APIs. Teams extend it with custom objects and AppExchange packages. Integrations typically use connected apps, OAuth and sometimes middleware for heavy batch workloads.

Why integrate?

Salesforce often holds customer truth while operations live elsewhere. Bridging both worlds removes duplicate entry and aligns service, sales and finance.

Common use cases

  • Capture marketing-site leads in Salesforce with deduplication rules
  • Mirror contract data from an internal portal into custom objects
  • Raise service work from events emitted by your product
  • Feed reporting datasets into a warehouse or BI stack

Technical approach

We provision connected apps, store refresh tokens securely and pick REST, Bulk API or platform events per scenario. Field-level security and governor limits are monitored from day one.

Investment and timeline

Scope depends on object count, sandbox workflow and governance. A first single-object flow is usually contained; we extend iteratively.

Further reading

API connectionsExact Online API Integration | MG SoftwareWooCommerce API Integration | Store ConnectivityAPI Integration Examples - Practical Integrations for BusinessesPayment Integration Examples - Inspiration & Best Practices

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Frequently asked questions

Yes where required. We choose the right APIs and data contracts per engagement.
Bulk where possible, caching where safe, and event-driven updates to avoid spikes.
Yes. We validate against sandbox or scratch orgs before touching production.

Need this integration?

We design reliable API integrations with monitoring and error handling.

Start a project

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Connect your web app, storefront or portal to Exact Online: sync orders, invoices, stock and ledger data on a schedule or in near real time.

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Connect WooCommerce to ERP, inventory or fulfillment: orders, products and customers via REST and webhooks.

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Use Shopify Admin GraphQL and webhooks to sync orders, refunds and inventory with your internal stack.

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MG Software
MG Software
MG Software.

MG Software builds custom software, websites and AI solutions that help businesses grow.

© 2026 MG Software B.V. All rights reserved.

NavigationServicesPortfolioAbout UsContactBlogCalculator
ServicesCustom developmentSoftware integrationsSoftware redevelopmentApp developmentSEO & discoverabilityAPI integrations
LocationsHaarlemAmsterdamThe HagueEindhovenBredaAmersfoortAll locations
IndustriesLegalEnergyHealthcareE-commerceLogisticsAll industries