Bespoke hospitality e-commerce beyond template webshops
Hotels, restaurants, and caterers can sell vouchers, takeaway meals, merchandise, and experiences online through a platform built for hospitality commerce.
Hospitality businesses have discovered that their revenue potential extends well beyond the physical premises. Hotels sell gift vouchers, spa packages, and weekend getaway bundles online. Restaurants offer takeaway and meal kit deliveries alongside their dine-in service. Caterers need an ordering platform where corporate clients can configure menus, specify headcounts, and schedule deliveries. Event venues sell tickets to public events and offer package deals that combine accommodation with dining. Yet most hospitality operators either rely on third-party delivery platforms that take heavy commissions or attempt to shoehorn their products into a standard e-commerce template designed for physical goods. The result is a disjointed customer experience where buying a gift card involves a different process than ordering takeaway, and neither integrates with the reservation system. The guest brand experience, which hospitality businesses invest heavily in creating on-premises, completely breaks down in the digital channel. A custom e-commerce platform designed specifically for hospitality brings all these revenue streams together under one branded roof.
Industry challenges
Third-party delivery platforms taking significant commission on every takeaway order
Gift voucher sales managed manually through PDF generation and spreadsheet tracking
Catering orders arriving via email with manual menu configuration and pricing calculation
No integration between online product sales and the reservation or POS system
Brand experience lost when customers are redirected to generic third-party ordering pages
Our solution
Our custom hospitality e-commerce platform brings takeaway ordering, gift vouchers, merchandise, catering configuration, and experience packages into a single branded storefront. Customers visiting your website can order a meal for delivery, purchase a gift card, or book a chef's table experience without leaving your domain. The takeaway module supports real-time kitchen capacity management, so order volume is throttled during peak hours to prevent overload. Gift vouchers are generated digitally with unique codes, tracked in the system, and redeemable across all your outlets. Catering clients configure their order through a guided flow that lets them select menus, dietary adjustments, headcount, and delivery logistics, with pricing calculated dynamically. Merchandise like branded products, cookbooks, or wine selections is managed alongside food items in a unified catalog. The platform integrates with your POS so that in-store gift card redemptions and online sales reconcile automatically. Delivery logistics connect with your own drivers or third-party carriers depending on the order type. For multi-location operators, each venue can have its own storefront with location-specific menus and availability while sharing a centralized back office. The checkout supports local payment methods and can handle tipping, service charges, and deposit payments in a single transaction.
Key features
Kitchen Capacity Management
Real-time order throttling during peak hours to prevent the kitchen from being overwhelmed by online takeaway orders.
Digital Gift Voucher Engine
Branded vouchers with unique codes, digital delivery, balance tracking, and cross-location redemption.
Catering Configuration Flow
Guided ordering for corporate clients with menu selection, dietary adjustments, headcount, and delivery scheduling.
Unified Product Catalog
Food items, merchandise, experiences, and vouchers managed in one catalog with category-specific attributes.
Multi-Location Storefronts
Separate venue pages with location-specific menus and availability, powered by a shared back office.
Benefits
Commission-Free Takeaway
Orders placed through your own platform bypass third-party fees, keeping more revenue from every delivery.
Incremental Revenue Streams
Gift vouchers, merchandise, and experience packages create income beyond dine-in and takeaway.
Consistent Brand Experience
Customers interact with your brand throughout the entire purchasing journey rather than being handed off to a generic platform.
Operational Integration
POS and kitchen system connections ensure that online orders flow into existing workflows without manual re-entry.
Approach & timeline
We begin by identifying your highest-priority revenue stream, typically takeaway or gift vouchers, and launch that module first. Subsequent sprints add catering, merchandise, and experience packages. POS and delivery integrations run in parallel.
Integrations
Practical scenario
A restaurant group with three locations launched a branded webshop for takeaway and gift vouchers, replacing their reliance on a commission-heavy delivery platform. Within four months, direct takeaway orders represented a growing share of total delivery volume. Gift voucher sales during the holiday season exceeded expectations, driven by a smooth purchasing flow and attractive digital presentation.
Success metrics
- Direct takeaway orders as percentage of total delivery volume
- Gift voucher revenue per quarter
- Commission costs saved versus third-party platforms
- Average order value on the custom platform
Frequently asked questions
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